PLACEMENT | BOILERROOM

Editorial Photoshoot for Willie Burns Collection

Location | The Thing - Greenpoint, NY

Collections: Willie Burns

Willie Burns is a man with fingers in many pies. He’s released his own music under Grackle &Black Deer amongst other aliases on forward thinking labels such as L.I.E.S., The Trilogy Tapes & Creme Organization. As well as DJing under Speculator and heading up his label W.T. Records, he also runs his own record shop, The Thing in Brooklyn, where we stopped by for an afternoon to sample some of the nuggets deep inside some of his dustiest crates.

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Placement | Boilerroom

Stop Motion Video of Boiler Room's 100% Hardware Session in NYC. Video contains over 2,000 individual photographs. Shot, Edited, and Directed by Matthew Sherman.

Outside the Outside: Defining NYC’s Hardware-Heavy Sounds

Genre is a much more confused and confusing concept than it once was. Certain corners of electronic music in the early 21st century have certainly begun to form identities distinct and sovereign from the mainstream, but these remain extraordinarily hard to get a handle on. We’ve seen highly specific styles linked to inanely broad-seeming genre names – for instance, the post-Night Slugs Club Constructions aesthetic collision that’s daunting
to label beyond the catch-all term “club music,” or the vast range of experimental sounds that get blanketed as “power ambient.”

The most notable (or detestable, depending on your level of cynicism) of these terms, “outsider house,” denotes an impressively robust grouping
of producers and labels that have distinguished themselves through a dedicatedly reactionary approach.

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