Math Sherman
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Soulja Boy

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SOULJA BOY

ART DIRECTION | COLLAGE ANIMATION

Collages based on photographs on site in Los Angeles and conversations with the artist in his home.


 

Soulja Boy - "Rockstar" prod. London On Da Track

Directed by Milo Stokes | Cinematography by Nate Perry | Art Direction & Animation by Matthew Sherman

 

PLACEMENT | WORLDSTAR / MTV JAMS / HOTNEWHIPHOP


Soulja Boy shares the video to his London on da Track-produced single, "Rockstar."

As Soulja Boy's name has been in the headlines for the surprise beef that has erupted between him and Lil Yachty over model India Love, he has decided to drop a video to his July single, "Rockstar," produced by London on da Track. The song ended up being the opener and title track on the 18-track mixtape he dropped a week later. "Rockstar" was Soulja's first track since announcing his partnership with Rich Gang, and he'll be lucky if Birdman is able to bless him with more beautiful London beats like this one. "I'm a rockstar, "I'm a rockstar, all I need is the guitar," he raps on the hook, and he gets his hands on plenty of guitars in the new video, not playing them but wielding them like a rockstar nonetheless. 

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concept proof / pitch

 
 
Soulja Boy Concept Test.gif
 
 

Gallery

 
 

Additional Artwork

 
 

'Planet Earth III' | Digital Collage | 2016